Entries by admin

Why some exhibition giveaways go viral

Most exhibitors spend 90% of their time thinking about giveaways. Don’t make the same mistake.   Instead, the most successful exhibitors spend only 10% on giveaways and 90% on creating the right lead magnets. Nevertheless, in this post we will focus on giveaways. Click on the picture above and have a look at the grandma’s giveaway […]

How to triple your exhibition booth size and save money

“Mr. Gorbashow, tear down these trade show booth walls”, Arun Madhok History repeats itself Ronald Reagan’s speech in 1987 about the Berlin wall is probably more famous. But Arun Madhok’s idea is very similar. Exhibition walls create barriers. They limit free flow of ideas and people. Learning from ancient markets In fact, not even weekend markets in […]

Nino Gruettke – German Exhibition Expert in Asia

As Managing Director of VNU Exhibitions Asia Pacific, the young German was appointed in 2014 to head the Asia Pacific business of the VNU Group. Prior to his appointment, Nino Gruettke was heading Messe Berlin Singapore’s ITB Asia to become the most international travel trade show in Asia.   Global Citizen Having lived, studied, and worked […]